June is “Pride Month” for many on the Left, who view the month as an opportunity to highlight the efforts being made by extremists to impose an unbiblical gender “identity” onto consumers. Several mainstream companies have taken steps to support these efforts and have embraced an ideology that poses serious risks to consumers in general, but specifically to children, who may be more vulnerable to such messages. As we move through this month, it is important to identify which companies are participating in such efforts and should motivate us as believers to spend our money elsewhere.
Target is the latest in a string of companies that has chosen to align with anti-biblical worldviews and promote causes that seek to indoctrinate children into going against God’s design. Through their Pride Month line and partnerships with organizations like the Gay, Lesbian, and Straight Education Network (GLSEN), Target has proven that their priority does not lie with protecting our children’s innocence. Christian conservatives across the country have called for boycotts of Target, similar to the backlash faced by Bud Light after they partnered with transgender activist Dylan Mulvaney as a new brand ambassador.
While Target and Bud Light have been most visible in the news recently because of these efforts, they are not alone in the list of companies that have taken similar steps. Companies such as North Face are actively promoting pride-themed merchandise to children and are using transgender individuals to do so; and companies like Gap and Banana Republic are supporting movements such as GenderCool, an organization that supports child transgenderism. The latter is also supported by companies such as Dell, Amazon, AllState, and Nike.
The Los Angeles Dodgers are coming under fire for presenting a community hero award to an anti-Catholic gay drag group known as the “Sisters of Perpetual Indulgence,” whose motto is “Go forth and sin some more.” This endorsement of the drag group’s blatant mockery of Christianity makes it clear where the Dodger’s allegiance lies.
This mass sell-out by corporate America to the LGBT movement and the Left in general is almost nonsensical, because such a large fraction of the population disagrees with their radical ideology and extremism. They are losing customers left and right, but it doesn’t seem to matter. Their agenda is clearly more important than their profits – the very antithesis of good business. So why do they continue to stand behind a movement that is costing them billions of dollars?
John Daniel Davidson writing for the Federalist explains: “We’ve entered a new phase of the culture war, and in some ways have transcended ‘the culture war’ completely. What we’re in now is better described as a religious war — one that’s been launched by corporate America against all of us, and therefore demands we all choose sides.” The Leftist agenda is no longer about politics or social movements or even money; this is a deeply spiritual battle – a religious war – that can only be fought through prayer and supplication. As Ephesians 6:12 says, “For we do not wrestle against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this age, against spiritual hosts of wickedness in the heavenly places.”
During a time when extremists are pushing harder than ever for influence over the narrative surrounding sexuality and gender, it is more important than ever for us to actively work to protect God’s design in these areas. Children should not be subject to ideologies that are both false and harmful to their well-being. By identifying companies that support such movements, we can put economic pressure on them to abandon such activism and instead leave such conversations to occur within families, churches, and communities. Boycotts around the nation show the Left that Christians and conservatives are not backing down, but our most valuable and effective weapon is prayer.